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A functional range which leaves nothing to be desired.
User Interface
- Intuitive user interface with integrated online help
- Available on all standard browsers
- 24/7 availability
Message Broadcast
- Multi-channel: Email, SMS, Fax
- Testing of subject lines and content with subsequent automatic email broadcast of the most successful test messages
- Individual email address value thanks to the ability to determine message limits per recipient
- Option to send emails with a digital signature
- Adjustable broadcast speed capacity, enabling you to optimize the utilization ratio of your web servers and maximize deliverability rates
- Broadcast capacity: More than 6 million emails per hour
Tracking, Reporting & Statistics
- Complete trackable history of individual newsletter recipients along the entire newsletter lifecycle (message and recipient related)
- Cookie or session based conversion tracking
- Real-time reporting of the most important email statistics (bounces, opens, clicks on all or single links, conversions & forwards)
- Option to export statistics as an excel file in just one click
- Visual reporting of the results online and recipient related exports in csv or xml format
- Ability to select target group reporting based on age, gender and free selectable, additional attributes
- Comparison analysis of several messages
- Enhanced reporting capabilities to automated, periodical analysis for target groups, messages or system statistics
Content Management
- Integrated WYSIWYG HTML editor
- Content store to host content such as pictures, texts, multimedia files and attachments
- Integration of current websites or RSS feeds
Template Management (Content Management System)
- Sample based content management system to easily create newsletters
- Corporate design templates
- The ability to create messages without HTML knowledge
- Automatic creation of text versions from HTML messages
- Workflow functionality for external contributors
- Branch concept with localized message parts for each separate branch
Personalization
- Personalization of the message based on single attributes via a placeholder
- Complex personalization such as individual message parts for single recipients or target groups are possible
- Personalized pictures and attachments
Segmentation and Targeting
- Integrated selection tool to define target groups based on profile data (e.g. age, gender etc) and action data (e.g. click, purchase etc)
- Automatic assignment of recipients in individually configured client segments based on eligible attributes and combinations
- Calculation of recipient specific performance indicators (e.g. average purchase value)
Automated Work Processes
- Rule types can be assigned to data prompting automated multi-level campaigns (e.g. automatic follow up emails, birthday emails etc.)
- Definition of regular work processes: data synchronization with external databases and allocation of statistical analysis
- Creation of periodical recurring messages (e.g. for birthday mailings or to reactivate inactive recipients)
Deliverability
- Automatic classification of undelivered emails (bounces) in five categories
- Automated bounce processing on the basis of individually configured rules for optimal list maintenance
- Consideration of all industry standards and provider specific delivery guidelines
- Automatic processing of spam complaints via a feedback loop with the most important ISPs
- Whitelisting via CSA. Other certifications like Sender Score (Return Path) available on request.
- Integration of external Robinson lists
Interfaces
- Real time notifications (profile modification, registrations, notice of removal, bounces)
- Web requests via HTTP(S) REST interface
- Automatic import and export tasks via FTP(S)
- SOAP (synchronal and asynchronous)
- JDBC access to synchronize data directly
Security
- Administration settings can be set for each individual across the system
- Full cost control at any time through integrated date management or charging
- Protection against unauthorized access to the databases through the multi-level applications layout
- Overview of ongoing system processes with the possibility to stop or rearrange them at any time
- High reliability through redundancy of all hardware components (including a second computing centre)
- Annual inspection of the system security through independent, external service providers
[  Download e-messenger features ]
For more info, please contact info@aghreni.com |
