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Successful CRM implementations are few and far between. Research has shown that this is primarily because clients believe it can be achieved by simply implementing some software. More sophisticated customers realise that successful CRM implementations include 3 main elements –a combination of People, Process as well as Technology. Successful CRM implementations enable clients to
- Gather information accurately from all the transactions with their customers
- Organise this information in a form that is easy to analyse and derive knowledge about customers
- Use this knowledge to analyse and classify customer behaviour in terms of their recency, frequency, type of purchases and amounts purchased through the use of Business Intelligence tools
- Help clients derive customer value and interact with customers according to their value as well as preferences
- Enhance total customer experience across all modes and types of interaction with the company thereby creating superior brand perception in customer’s minds
Aghreni enables clients to truly become customer-centric through this unique implementation methodology which goes much beyond software implementation. As part of this unique methodology, Aghreni also enables clients “own” their CRM software by implementing Commercial Open Source CRM platforms like
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